You Are What You Risk

A Pegasus Books Title

The #1 international bestselling author of The Gray Rhino offers a bold new framework for understanding risk in and how we can re-examine and re-shape our relationship with uncertainty to live more productive and successful lives.

What drives a sixty-four-year-old woman to hurl herself over Niagara Falls in a barrel? Why do young journalists risk their lives to tell the stories of strangers? Why do some people wait until the last minute to get to the airport while others get there much earlier than they need to? Why do entrepreneurs thrive in the face of uncertainty, while others cringe at the thought of leaving a stable nine-to-five job? Why are Asians more proactive in face of risk than Westerners?

Risk-takers are motivated by factors as wide and culture and values…