Proverbial Marquee

As freelance advertising copywriters, Tina Rabb and Deborah Davies were selling supersonic subwoofers and touting Tijuana getaways on everything from billboards to fast food tray lines when it hit them: They were using their expertise to persuade people to buy things they may not really need — so why not use that knowledge to help churches get the most mileage from their billboards? Why not promote something people truly need in their daily lives — the love of God?

There are probably more than a million church signs and marquees in the United States, each offering an unparalleled chance to promote the kingdom of Christ. Yet passersby are often greeted with muddled and ungrammatical messages. The Proverbial Marquee is the cure for what ails many church marquees today. It’s a complete collection of proven proverbs and original wisdom, all especially suited to signage. And it couldn’t be more practical:

Maxims are categorized for easy reference
Each message is formatted line by line for easy drive-by reading
Line lengths are calculated to fall well within the average church sign’s width
Best of all, a convenient letter count is provided

So while this book may have started out as atonement for their advertising sins, Rabb and Davies discovered that The Proverbial Marquee became a labor of love that was too gratifying (not to mention too much fun) to count as penance. But isn’t that how a wise Father often works?